So FB was down yesterday, hey?
What if it happened again today? And tomorrow? And the day after?
No worries at all.
You're not running your business on FB. Yeah, it's a great tool, a great platform. Use it for what it is.
But operate as if you expect it will go away for good...because it could.
Get that website looking the way you want it to. Find ways to get people to it, and give them something useful and interesting so they sign up for your email list.
Talk to people offline. I had two coffee shop meetings yesterday. A couple office meetings last week. Like, in person, actually talking to people in real life, about their business!
Teach a class. Not just an online course or a webinar, but think about teaching a class for local business owners. Rent a conference room at a hotel.
I'm renting a room at the Aloft Hotel in Phoenix on April 11 to teach a class on "3 Big Strategies to Get Clients in 2019." You're invited (details coming soon).
You could do this in your hometown. Fill up a room once a month, deliver value and give them ideas they're not getting anywhere else. $250 x 20 people once a month = $5,000, plus some good leads for more business.
Write a book, or a MiniBük, or a pamphlet (printed off at FedEx Kinko's). Send it to prospects in the mail. Use it to get them to your website, and then to your email list, and then to a phone call...or a coffee shop meeting.
Be interesting. Be contrarian. Say things other people aren't saying. Things that help people grow their businesses. Then...
Email podcast people. Ask if they need guests (they all do). Get interviewed. Promote your book, your website, your ideas. Promote YOU.
Create a "Hot 150" list (something we've been talking about a lot in the 40-Day Dash). Systematically connect with 3 people a day from this list, 5 days a week. After ten weeks, repeat, replacing 50 of those people with 50 new ones.
This ^^^ strategy, more than anything, and even completely BY ITSELF, could transform your business like nothing else.
Text me at 608-628-2865 if you want to talk about it and find out how.
Become known in your hometown as someone who helps businesses grow.
Get on a committee. Have lunch with other movers and shakers. Go to social events with important people who get things done, like you do.
Host a monthly dinner for movers and shakers at the same place every third Thursday of the month, at a restaurant where the owners and the chef know you, and treat you like royalty. Invite seven new people to this dinner every month. You pay. Best $400 you could probably spend.
Facebook?
One tiny sliver of business. I'll take it, but I could also leave it in a heartbeat.
You with me?
Let's talk about more ways for YOU to operate your business better.
Call me. Text me. PM me. Email me at steve at cafewriter dot com. Write me a note (I get physical mail from Cafe Members 3-4 times a week at 626 School Street, Putnam, CT 06260).
Let's connect. My business with clients is growing this year. A LOT. My Cafe Writer business - helping you build YOUR businesses - is growing, too. Quite well.
Facebook has been great, and will continue to play a part in the Cafe Writer saga and story.
But much bigger things are beyond...
The possibilities are endless.
https://m.facebook.com/groups/CopywriterCafe/permalink/1960639074064363/